Salute Music Makers - New UK Music Competition  Omera Club London

Roseycheeks Events launched Salute's press launch privately taking over the famous Omeara club in London. Building huge wall screens to engulf the guests in the Salute brand, and only having hours to load in, set up, tested and programmed before the event kicked off! The idea was to keep shocking and revealing the audience to Salute. We took them through an 8ft graphic music makers tunnel with applause and cheers in audio, in to the screening room. On entering static noise captured their curiosity as the 2 x wall length screens engulfed them, before playing 3 promo videos bouncing between the 2 x screens. Feargal Sharky then lead the Q&A with the press to reveal the new music competition - to discover unsigned hidden talent in the UK and offer a £50k cash prize. We then had guest speakers from Kevin Tewis-Allen from UNILAD, Jamal and The Mac Twins. And performances from Navina, Winter Rose with headline act Neon Waltz. During the press conference the crew dismantled the 8ft tunnel in 20mins quietly. Guests were shocked as they exited the same door as they entered, to reveal the ornate Music Hall like 'magic', and the main act Neon Waltz… the final reveal which blew people away as they enjoyed signature cocktails and street food canapés.